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Everyone benefits by making sure your online services meet internationally recognised standards - the Web Accessibility Guidelines (WCAG).
Thinking about this from the beginning helps:
- make sure that no one is excluded
- increase the visibility of your online content
- find out earlier if any parts of your service aren’t accessible - problems cost a lot less to fix if you find them early
Watch World Wide Web Consortium's (W3C) introduction to web accessibility video (4 minutes 7 seconds):